Public Relations

Public Relations Course Descriptions

PBRL 201 Introduction to Public Relations
Credit Hours:
3

Examines contemporary public relations practice, values, and principles; explores professional ethics, strategy, planning, and tactics of effective public relations practice; and surveys the goals and practices of major settings for public relations.

PBRL 315 Case Studies and Campaigns
Credit Hours:
3

Examines contemporary public relations case studies to test theories, illustrate challenges, and observe tactics and strategies. Explores the creation and implementation of public relations campaigns through applied skills in research, analysis, and planning.

PBRL 399 Internship
Credit Hours:
3

Involves a supervised experience in the student’s major. The program is closely supervised by faculty members and an on-site director. Credit counts as 3 of the 16 internship hours which may be applied to graduation requirements. Graded S/U. Prerequisite: Junior standing, 2.5 GPA and instructor permission. Cross listed as DMD 399, JOURN 399, MEDIA 399.

PBRL 495 Seminar
Credit Hours:
3

Exposes students to an intensive study in a selected area of emphasis. The first four weeks are devoted to the development of a project prospectus. The remainder of the semester is given to independent study under the guidance of an appropriate instructor. Prerequisite: COMM 360.

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