Business Management Course Descriptions
Examines the classical, behavioral, and quantitative schools of management theory, with particular attention given to current research and practice. The nature of authority and responsibility, departmentation, line and staff relationships, organizational growth, managerial development, decision-making, and leadership of both profit and non-profit organizations are among the topics discussed.
Studies the problems of distributing goods, both industrial and consumer. Special attention is given to the increased importance of marketing techniques in modern economies.
Studies the management of fixed and working capital, short and long-range financial planning, money and capital markets, expansion of income administration, business failures, and business reorganization. Prerequisite: ACCT 201, ECON 215.
Concerned with the analysis of data and application of the principles of probability theory, decision theory, and statistical inference to the analysis of business and economic data. Emphasis is placed on the construction of economic models in order to gain an understanding of business and government.
Evaluates analytic techniques and alternative financial instruments available to the investor. Emphasis is placed on security selection, portfolio management, and the operation of markets. Prerequisite: ACCT 201, ECON 215.
Studies law as it relates to business, including torts, crimes, contracts, commercial paper, and anti-trust laws.
An in-depth study of current theory in selected areas and its application to organizational operations. The course may be repeated for credit as the subject matter changes. Prerequisite: By section specified at each offering.
Studies business in a global context, stressing cultural, political, and economic environments facing international business and operational aspects of international management, international marketing, and international finance. Prerequisite: BUSI 221, 241.
Focuses on implementing EXCEL and Quickbooks at both the beginning and intermediate levels. ACCESS is implemented at the beginning level.
Explores how managerial ethical behavior affects organizations, employees, communities, and society. Emphasis is placed on current situations facing managers as they operate in an environment demanding increased corporate ethical behavior.
Provides students with a thorough understanding of Human Resource Management issues, practices, and procedures. Through the use of classroom lectures, experiential activities, and cases, students develop the ability to transfer advanced knowledge into practical applications when confronted with human resource opportunities, problems, and challenges.
Involves the study of direct person-to-person communication that facilitates mutually satisfying exchanges of value. Students discuss and analyze the techniques, myths, issues, ethics, and roles in sales. Many skills that a successful salesperson needs are addressed through both in-class and out-of-class activities. Prerequisite: BUSI 241.
Familiarizes the student with the primary methods by which goods, services, ideas, people, and organizations can be advertised to an audience. A strong emphasis is on the issues surrounding the management and planning of an integrated marketing communications strategy. Prerequisite: BUSI 241.
Analyzes the various inputs to, influences on, and outcomes of the consumer buying decision process. Among the topics discussed are consumer motivation; exposure and attention to marketing stimuli; learning, memory, and retrieval; attitude formation and change; problem recognition, information search, evaluation, and purchase decision making; social, cultural, and situational influences on consumer behavior; and various special topics. Prerequisites: BUSI 221, 241.
Provides a thorough understanding of how the manager can use the computer in problem solving. It is assumed that students understand the role of the computer as a problem-solving tool.
Studies the tools and techniques available for gathering and analyzing information to be used by those making strategic marketing decisions. Prerequisite: BUSI 241.
Broadens the principles of marketing to include corporations conducting business in a global environment. Special attention is given to social, cultural, political, economic and other factors affecting international marketing operations. Prerequisite: BUSI 241.
This course offers a broad view of various aspects of entrepreneurship. Includes a focus on creativity and innovation.
This course provides students with an overview of the employment-related legal environment impacting the 21st Century American workplace. The course focuses on an overview of the rights and obligations of both the employer and the employee and provides practical examples of how employment laws impact the business setting.
This course is designed to be a topics course within the specific discipline of Human Resource Management. The course allows the instructor and the B.S. Program in Human Resource Management to take advantage of the most topical and relevant concepts and issues in human resources. This course adds needed depth to a student's learning in the Human Resource major (MAP only), and the course should involve both theoretical and case study as well as applied assignments in the topical area(s).
This course is designed to be a two-fold, integrated approach to understanding and applying appropriate marketing planning and strategy. The first part of the course examines the proper way to organize, analyze, and integrate relevant and reliable research data and information so that it can be used most efficiently and effectively in strategic marketing. The second part of this course is a comprehensive examination of marketing planning and strategy, culminating with the student developing a marketing plan.
This course is designed to be a comprehensive examination of strategic management of organizations and how an upper-level manager formulates and implements an appropriate strategy. At a minimum, students will investigate the following: the strategic management process, mission statements, objectives, external and internal analysis, business level strategies, competitive dynamics, financial statement analysis, ethical issues in strategic management, corporate level strategies, international strategies, strategy implementation and organizational change, and corporate governance. Integration of the various management and business disciplines previously studied and experienced as well as the opportunity to develop managerial decision-making abilities.
Enables the student to pursue an approved research project in business theory. May be taken twice for credit by students completing both the Marketing and Business Management majors. Prerequisite: Departmental approval.
This course is designed to be the capstone experience for a student in the B.S. major degree of study, Business Administration, Marketing, or Human Resource Management. The seminar course requires the student to engage in a significant scientific research project of applied professional project in the discipline of their major.