Marketing (MAP)

Marketing (45 semester hours for major)

Business Core Requirements (30 Credit Hours)

  • ACCT 201 Financial Accounting (3) 
  • ACCT 202 Managerial Accounting (3) 
  • BUSI 321 Management Techniques (3)
  • BUSI 325 Statistics (3)
  • BUSI 360 Business Law (3)
  • BUSI 414 Business Ethics (3)
  • BUSI 420 Information Systems for Business (3)
  • ECON 215 Principles of Microeconomics (3) 
  • ECON 216 Principles of Macroeconomics (3) 

Choose One of the Following: 

  • COMM 355 Organizational Communication (3) 
  • ENGL 202 Business Writing (3)

Marketing Requirements (15 Credit Hours)

  • BUSI 341 Marketing Techniques (3)
  • BUSI 416 Professional Selling (3)
  • BUSI 419 Consumer Behavior (3)
  • BUSI 440 Marketing Analytics & Strategy (3)
  • BUSI 496 Bachelor of Science in Business Seminar (3)

For a complete listing of MAP requirements, policies and procedures please refer to the Muskingum Adult Program Guidebook(pdf).

Potential Career Outcomes:

  • Marketing Assistant

  • Fundraiser 

  • Social Media Manager

  • Event Manager

  • Copywriter

  • Media Planner

  • Marketing Executive 

  • Media Buyer

  • Public Relations Specialist 

  • Sales Representative

  • Marketing Research Analyst 

  • eCommerce Manager

  • Marketing Manager

  • SEO Manager

  • Advertising Art Director 

  • Brand Manager 

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