Media Production

Media Production Course Descriptions

MEDIA 150 Introduction to Convergent Media
Credit Hours:
3

An introductory course which provides multimedia instruction to create content for convergent media audiences. This course teaches principal skills to prepare students to publish in audio, photo, print, video and web converged platforms. Conceptual, practical, and ethical frameworks for integrating traditional and new forms of media gathering, reporting, and storytelling are emphasized. This course provides hands-on training and critique to prepare students for journalism, media production and public relations majors.

MEDIA 210 Media Literacy
Credit Hours:
3

Examines the many ways in which media influence individuals and society. Students are introduced to the scholarly study of media effects and media theories. The media literacy perspective establishes the principle that the more one knows and understands how media affect people, including self, the better able the individual is to evaluate, control, and maximize appropriate media exposure and consumption. The course provides information about how audiences are influenced by and react to mediated messages.

MEDIA 240 Broadcast Writing and Reporting
Credit Hours:
3

Emphasizes the production planning, writing, and scripting processes as the necessary first steps in preparing material for radio and television productions. Students write and deliver broadcast news and features, commercials, promotional announcements, and longer format programs. Prerequisite: MEDIA 150.

MEDIA 300 Visual Communication
Credit Hours:
3

Introduces principles and theories of the study of two-dimensional images, specifically those developed with informational or persuasive intent. Students acquire visual literacy skills that will allow them to evaluate and critique messages. They demonstrate understanding by using electronic graphic and web design software to design an electronic portfolio of visual communication messages.

MEDIA 308 Single Camera Video Production and Editing
Credit Hours:
3

Introduces single-camera production and editing techniques and their creative applications in various program formats. Pre-production planning and design, field production and nonlinear editing projects are emphasized. Students develop reasonable standards of criticism for their own work and that of others. Prerequisite: MEDIA 240 or instructor permission.

MEDIA 312 Electronic Media Structure and Content
Credit Hours:
3

Surveys programming, economic, and structural issues in contemporary electronic media. The impact of new communication technologies on the traditional radio/television enterprises is also emphasized.

MEDIA 365 Audio Production
Credit Hours:
3

Introduces basic audio recording and editing techniques and their creative applications in electronic media production. Students develop reasonable standards of criticism for their own work and that of others. Prerequisite: MEDIA 240.

MEDIA 399 Internship
Credit Hours:
3

Involves a supervised experience in the student’s major. The program is closely supervised by faculty members and an on-site director. Credit counts as 3 of the 16 internship hours which may be applied to graduation requirements. Graded S/U. Prerequisite: Junior standing, 2.5 GPA and instructor permission. Cross listed as DMD 399, JOURN 399, PBRL 399.

MEDIA 415 Advanced Media Production
Credit Hours:
3

A project-oriented audio and video production class providing the opportunity for students to continue to develop skills learned in the introductory media production classes (see prerequisites below). The course emphasizes focused and methodical pre-production planning and scripting, production, and post-production refinement and evaluation as the necessary phases of the production process. Students work individually and in groups. Specific assignments and projects are determined by the instructor at the start of the semester, depending on the makeup of the class. Prerequisites: MEDIA 150, 308, 365.

MEDIA 420 Media Law
Credit Hours:
3

Examines the legal structure and case law within which the media operate. The course surveys interpretations of the First Amendment, legal issues involving libel, privacy, newsgathering, electronic media regulation, obscenity, indecency, intellectual property, and advertising. While the course covers the history and development of media law, the emphasis is on contemporary legal issues in a digital media environment. Prerequisite: MEDIA 210 or MEDIA 312 or instructor permission.

MEDIA 450 Advanced Convergent Media
Credit Hours:
3

Provides students opportunities to practice long-form multimedia content creation for convergent media audiences. Students gather and publish in audio, photo, print, video, and web converged platforms. Conceptual, practical, and ethical frameworks for integrating new forms of media gathering, reporting, and storytelling are emphasized. This course provides thorough critiques to prepare students for advanced production courses and career practice.

MEDIA 495 Seminar
Credit Hours:
3

Exposes students to an intensive study in a selected area of emphasis. The first four weeks are devoted to the development of a project prospectus. The remainder of the semester is given to independent study under the guidance of an appropriate instructor. Prerequisite: COMM 360.

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