Marketing
As a Muskingum marketing student, you will learn how creativity and strategy work together, both in the classroom and through special off-campus internships in the world of business and marketing. You will explore disciplines including advertising, consumer behavior, selling, sports, and social media, and leave prepared for graduate school or immediate participation in the business community.
Highlights
- Marketing explores many disciplines within marketing, such as Advertising, Consumer Behavior, Selling, Sports, Social Media and more.
- This major is full of theoretical and hands-on, applied projects, to give you experience and a portfolio when you start your career path.
- Marketing will prepare you to be strategic in marketing planning, while integrating appropriate and innovative creativity. Examples include, but are not limited to: Product Development, Branding, Persuasive Communications, Multi-Faceted Targeting Strategies, International Strategies, Exploration of Environmental Analyses, and various methods of Marketing Research.
- The Marketing major coincides very well with other disciplines for those who choose to pursue multiple majors and minors. Just to name a few: Digital Media Design, Sports Administration, Art, English, Communications, and Management.
Outcomes
Our graduates get jobs around Ohio and the U.S. Some of the employers that have hired Muskies include:
- Nationwide Insurance
- JP Morgan Chase
- The Limited
- Victoria’s Secret Brands
- Sherwin Williams
- DSW Shoes
- JM Smucker Company
- Many, many more!