About Digital Marketing

The Digital Marketing program offers a comprehensive education that combines a strong classroom foundation with hands-on learning experiences such as internships, field trips, and project-based assignments. This well-rounded program prepares students for dynamic careers in a variety of industries, as well as for graduate study in fields related to marketing, communication, and business.

The program is designed with a broad, interdisciplinary focus and pairs easily with other majors, allowing students to explore specialized interests while building a solid foundation in core digital marketing principles.

Throughout the program, you’ll develop essential skills in creative content development, data analysis, social media strategy, ethical marketing, and digital communication. You’ll also engage with emerging tools and technologies like marketing automation and AI-driven analytics, gaining practical experience that builds confidence and helps you stand out in the fast-evolving digital landscape.

Mission

The Digital Marketing Program at Muskingum University equips students with the knowledge, creative skills, and practical experience they need to innovate, communicate effectively, and succeed in today’s digital marketplace. Through a well-rounded curriculum and hands-on learning opportunities, graduates are prepared to make an immediate impact in diverse industries.

Program Learning Goals

Apply core digital marketing concepts—including SEO, social media, content marketing, and data analytics—to real-world marketing challenges and campaigns.

Understand market research and analysis by developing the ability to conduct and interpret consumer behavior studies, market trends, and competitive landscapes to make informed decisions.

Develop strategic thinking skills to create and implement marketing plans that align with business objectives, set clear goals, identify target audiences, and select effective marketing channels and tactics.

Cultivate creative problem-solving abilities to generate innovative marketing solutions and campaigns through brainstorming, idea generation, and applying creative approaches to challenges.

Communicate effectively both orally and in writing by producing compelling marketing materials, persuasive pitches, and collaborating successfully in diverse team environments.

Leverage digital tools and emerging technologies, including AI, to optimize marketing efforts, improve decision-making, and drive innovation.

Practice ethical and responsible marketing by understanding the importance of authenticity, transparency, and social responsibility in all marketing activities.

Apply knowledge through experiential learning such as internships and project-based assignments to bridge theory and practice and build professional readiness.