Sports Communication

About Sports Communication

The Sports Communication program at Muskingum, which is the first of its kind in the region, responds to the need for qualified communication professionals in the sports industry.

The innovative program provides hands-on learning in an NCAA Division III athletics environment and familiarizes students with diverse aspects of athletics communication, including sports journalism, promotion and publicity, sports leadership, broadcast production and performance, social media, and sports media relations. Students are well prepared to attain internships with a number of sports organizations during their Muskie tenure and graduate as highly-qualified candidates for positions in professional, collegiate and amateur sports.

Through classroom study, student-faculty research, special guest athletics communication speakers and numerous practicum opportunities, students experience firsthand the global reach and power of sports.


The mission of the Communication, Media, & Theatre Department is to offer quality academic programs designed to develop student understanding and skills in theatre, media, and communication theory, technology, and performance. Through development of ethical sensitivity, critical thinking, performance and production skills, the student will be challenged to lead a more vocationally productive, personally satisfying, and socially responsible life.

The vision of the Communication, Media, & Theatre Department continues to be aggressively striving to keep the department on the cutting edge of practice, theory, methods, and technology of communication in the twenty-first century. With this vision we can continue to strive to meet our goal of graduating students who are prepared for success in their respective areas of degrees.

Program Learning Goals

  • Students will show familiarity with major issues in the athletics communication field.
  • Students will, have hands-on experiences using the tools and technologies of athletics communication operations and athletics communication media.
  • Students will communicate effectively in a variety of formats including interpersonal, writing, social media, and group settings, and properly manage and execute athletic promotions and special events.
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