Sport Management

Take your passion of sports to the next level with a degree in Sport Management

Have sports always been a major part of your life? Do you dream of working behind the scenes in the sports industry? Whether it’s managing athletic teams, planning major sporting events, marketing athletes, or leading sports organizations, a degree in Sport Management gives you the skills and knowledge to make it happen.

Highlights:

  • Sport Management students at Muskingum University have the opportunity to work and network at a number of prestigious sporting events including the: NFL Super Bowl, NCAA College Football Playoffs, NCAA Final Four, and MLB Little League Classic.

  • Students also have the opportunity to work on campus within the Muskingum Athletic Department, featuring 26 NCAA DIII sport programs.

Outcomes

Our graduates are attractive to and well-positioned for jobs in college athletics, professional sport organizations, amateur sport organizations, and numerous other jobs in the sports industry.

Students may choose to pursue graduate degrees utilizing the skills learned in the major.

What is Sport Management?

Simply put, sport management is the business side of sports. It combines principles from business, finance, marketing, sales, law, and communications, all of which are tailored to the world of professional, collegiate, and recreational sports.

What You'll Learn

Sports Marketing & Promotion
Learn how to build brands, create fan engagement strategies, and promote athletes and teams.

Event & Facility Management
Gain hands-on experience planning and managing sporting events and venues.

Sports Law & Ethics
Understand the legal and ethical challenges in modern sports.

Finance & Budgeting
Learn how to manage the financials of teams, facilities, and organizations.

Leadership & Team Management
Develop skills to lead teams, manage personnel, and make executive decisions.

Career Paths in the Sport Industry

Graduates of Sport Management programs go on to exciting careers such as:

  • Sports Agent or Talent Manager
  • High School or College Athletic Director
  • Event Coordinator
  • Facility Manager
  • Sports Marketing Specialist
  • Public Relations for Teams or Leagues
  • Ticketing & Sales Manager
  • Esports Manager
  • And more
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