WMCO 90.7 FM, Muskingum University’s radio station, was one of the 2022 Spirit of College Radio Award winners. The Spirit of College Radio Awards are presented by the College Radio Foundation in recognition of truly outstanding and spirited efforts made by college radio stations on World College Radio Day, which occurred on Oct. 7.
Stations are voted for by the team that organizes World College Radio Day, who seek to shine a spotlight on college radio stations that not only go above and beyond to celebrate the annual WCRD event but also embody the passion and mission of college radio. Out of the hundreds of stations that participate, only 10 stations are chosen.
According to Station Manager of WMCO 90.7 FM and Director of Broadcasting for Orbit Media Dr. Lisa Marshall, the radio station had additional live shows throughout the day – seven hours of student-hosted music shows featuring famous artists first heard on college radio – as well as hosted a live remote broadcast on the campus quad, broadcasted the Muskingum Volleyball game, and aired the College Radio Day Documentary.
In addition to the special on-air programming, students also sent audio thank you cards from the station to campus and community supporters and recorded special video messages that were shared on the radio station’s social media channels.
“We were able to sign up for personal radio shows to show support. We had a ton of well-known artists who had their start on college radio. Some artists I played were Gorillaz and Jimmy Eat World,” said Promotions Director and Vice President Sam Pollock ’25, a media production major from New Concord. “I thought it was cool to be picked out of tons of other stations all over the world. To me it means we stand out in a good way, and we must be doing something right.”
Founded in 2010, the aim of College Radio Day is to raise a greater, international awareness of the many college and high school radio stations that operate around the world by encouraging people who would not normally listen to college radio to do so on this day. It is hoped that those people who do tune in like what they hear and become regular listeners.
WMCO 90.7 FM is licensed to Muskingum University in New Concord, Ohio as a non-commercial, educational radio station and serves east-central Ohio including the cities of Zanesville and Cambridge from the antenna site on Muskingum’s campus. Listeners can also access a live stream online through its website and various smartphone applications. WMCO is part of the academic program of the Department of Communication, Media, & Theatre and is operated by students and campus volunteers.