Academic Catalog

Marketing Analytics & Strategy (MAP)

This course is designed to be a two-fold, integrated approach to understanding and applying appropriate marketing planning and strategy.  The first part of the course examines the proper way to organize, analyze, and integrate relevant and reliable research data and information so that it can be used most efficiently and effectively in strategic marketing.  The second part of this course is a comprehensive examination of marketing planning and strategy, culminating with the student developing a marketing plan.

Credit Hours:
Course Number:
BUSI 440
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