Color Palette
It is unique. It is exclusive. It is ours.
Our magenta color is just as well known and important as our logo. It should be used carefully and consistently. The chosen palette helps unify our brand identity. It is a direct reflection of our bold, diverse and proud community, and one of the easiest ways to recognize the University’s brand on the web, in print and in the market. While our extended palette offers options, it is important the colors are used thoughtfully.
Muskingum University’s primary colors are Muskingum Magenta (PMS 2040C) and black. Please reference a PANTONE® color guide for accurate representations of each color below. Muskingum Magenta is most effectively used as an accent color on white or black. If you have any questions about these colors, please email or call the Office of Strategic Marketing & Communications at comms@muskingum.edu or 740-826-8134.
Muskingum Magenta:
PMS: 2040C
HEX: DB0A5B
RGB: 219, 10, 91
CMYK: 0%, 96%, 43%, 0%
Thread: Madeira 1910
Extended Palette:
White, black and all shades between
HEX: 7F233C
RGB: 127, 35, 60
CMYK: 34%, 94%, 62%, 32%
HEX: BF2037
RGB: 191, 32, 55
CMYK: 18%, 100%, 82%, 7%
HEX: 67062A
RGB: 103, 6, 42
CMYK: 36%, 100%, 65%, 49%
HEX: 49286F
RGB: 73, 40, 111
CMYK: 87%, 100%, 24%, 11%
HEX: 00AAEB
RGB: 0, 170, 235
CMYK: 71%, 16%, 0%, 0%
HEX: 00989E
RGB: 0, 152, 158
CMYK: 82%, 21%, 39%, 1%