Marketing

Marketing Student Opportunites

Internships

Recent internships for our students include:

  • CNBC
  • Sherwin Williams
  • Park National Bank
  • Enterprise Holdings
  • Phi Kappa Tau National Headquarters
  • Triad Labs
  • Edward Jones
  • Many, many more

Research

Majors have recently participated in the following types of research:

  • Students may work with professors on special projects as needed. For example, through the Muskie Fellows Program a former student assisted a professor with background research, formulating hypotheses, and developing an initial draft of a paper presented at a national conference.
  • Across many courses and directed studies (where a student works one-on-one with a faculty member on a specialized course of study) students perform much primary and secondary research. To illustrate, students have researched information on entrepreneurship, human resources, advertising, consumer behavior, corporate training, artificial intelligence, augmented reality/virtual reality, the music business, and even the development of social media and website apps.

Employment

The Economics, Accounting, and Business Department typically employs four student assistants each year.  Duties include, but are not limited to, research assistance, grading assistance, case analyses, facilitating classroom preparation, management of the annual departmental awards ceremony, tutoring assistance, and general office duties.

Professional Activities

Many students join the Ignition program, which is open to all students, and provides resources and activities for entrepreneurial pursuits. Many Management and Marketing students play a key role in Ignition, Managing, promoting, and staffing the program so students from all majors can get the business acumen they need for their ideas.

Students also get much professional experience as some develop, manage, and promote an annual EAB Networking night, where around 30 alumni and recruiters visit campus to network with around 50 current undergraduate students.

Professional guest speakers, most often successful alumni, visit classes as guest speakers or are a part of a speaker program.

Ignition Program

Muskingum University’s Ignition Program provides the opportunity for students to nurture and develop entrepreneurial ideas, share skills and resources, and launch new products.
 
Ignition is a high-impact, value-added experience designed to bring together Muskingum students of any major with entrepreneurial ideas and aspirations. The intent of the program is to help students take full advantage of the impactful, well-rounded, education received at Muskingum University.

Muskingum graduates are now employed at:

  • Xerox, multiple distributorship owners in the Savannah, Georgia area
  • State Farm Insurance, Agency Field Consultant
  • Cleveland Heart Clinic, Senior Director of Development
  • Bath and Body Works, Public Relations Manager
  • Marietta Memorial Hospital, Director of Service Care, Marketing Director and Patient Education
  • Phi Kappa Tau Fraternity & Foundation, Chief Executive Officer

Graduate Programs

A significant number of our majors attend graduate school after 2-4 years of professional work experience. Recent graduates have enrolled in the following graduate schools:

  • Bowling Green State University
  • Yale University
  • Case Western Reserve University
  • Capital University
  • The Ohio State University
  • John Carroll University
  • Kent State University
  • London School of Economics
  • University of Akron
  • University of Pittsburgh
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